What happens when you allow analytics?
This website loads Google Analytics only after you choose “Allow analytics.” It measures page visits and selected actions such as clicking a phone, appointment, inquiry or application link, or completing the calculator. Those clicks do not tell us that a call, booking or application was completed.
Google Analytics uses cookies and receives technical information about your browser and device. Google processes connection information, including your IP address, to provide the service. We disable advertising personalization and Google signals in this website's tag configuration.
What we do not send
Our analytics events do not include your calculator amounts, name, phone number, email address or application information. Automatic form tracking is disabled. We remove general URL query parameters from the page address sent to Analytics and allow only a short list of campaign labels used in our own links.
Change your choice
Choose “No thanks” to use the site without optional Google Analytics. Your choice is stored in this browser for up to 180 days. You can change it using “Analytics preferences” in the footer. Declining after opting in stops further website analytics events and removes this site's Google Analytics cookies; it does not erase data already received by Google. Clearing browser storage or using another browser may prompt you again.
Other websites and company privacy information
Appointment and application links open separate services with their own privacy practices. This page describes analytics on ruesshomeloans.com and supplements the company's privacy policy.
Questions? Contact jruess@westcapitallending.com.